Cornish duo, Megan and fiancé Pete, joined forces in business after years of working together in the fishing industry.

In 2023, BAITPAX was born out of a shared appreciation for local produce and our own heritage.

A first-hand understanding of the key to quality has been inherited from a passing down of knowledge spanning three decades. It’s safe to say, we have taken the baton from some of the best in their field. One of whom was responsible for introducing the famous ‘Bluey’ (Pacific saury) into the mainstream marketplace and another was one of the industries’ most respected producers of quality Sand-eel.

The local coastline, particularly St Ives has played a big part in our ancestry where fishing and the ocean has been a way of life and ‘in the blood’ as they say. You only need to look at some of the structures still in existence on cliff tops; initially designed for local women and children to sit and watch for pilchard shoals before raising the alarm to the men below.

The many cellars dotted across Cornish harbours that are now stockrooms for the busy bars and restaurants, were originally used for salting down the catch for winter storage.